Notes.
Projects, product development and what we notice about merchandise along the way: manufacturing, launches, event retail, behind-the-scenes work and the occasional opinion.
Blanks are not product
Why every product we make starts from a base that already works, and what that frees up for the brand.
Costing a collection: hero, entry and margin
A range works commercially when every piece has a job. Here is how we balance the three that matter.
What actually sells on site
Notes from a season of festival retail: the products that moved, the ones that did not, and why the difference was rarely the design.
Get in
touch.
Whether you’ve got a finished brief or the beginnings of an idea, we’d be happy to hear about it.