Costing a collection: hero, entry, margin
A range works commercially when every piece has a job. Here is how we balance the three that matter.
The mistake most ranges make is treating every product the same way: same margin target, same quantity, same place on the rail. A collection is a structure, and each piece in it should be doing something the others are not.
Three jobs
The hero piece is the one people photograph. It carries the identity, it can cost more to make and it can sell at a price that reflects that. The entry piece is the one everybody can afford, and it moves in volume. The margin piece looks premium, costs less to produce than it appears to, and quietly pays for the rest.
Quantities follow from those jobs, not from a gut feel about what will sell. We forecast the entry piece deepest, the hero piece with the most sizes protected, and the margin piece with the cleanest replenishment path.
Bundles, price ladders and the order on the rail all come out of the same plan. When the structure is right, the creative work has somewhere commercial to land.
Start a project.
Tell us what you're looking to make, roughly how many you need and when you need it.