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Who for

Merch worth keeping.

Tour ranges, drops and apparel developed around the identity, with sampling, production and fulfilment handled, so the merch is as considered as the work.

What we do for artists.

  • Tour ranges

    A range planned around the dates: the hero piece, the tee everyone buys and the piece that carries the margin.

  • Drops

    Limited runs around a release or a moment, timed and sized to sell through rather than sit in boxes.

  • Jerseys and apparel

    Football shirts, jerseys, hoodies and tees on proven blocks, so the fit is right before the artwork goes on.

  • Identity

    Product your audience wears as a signal long after the show, because it was designed as a piece rather than a print.

Made for the tour.

The football shirt and the hoodie are the hero pieces. The tee and the cap are the ones everybody buys.

Handled in one place.

The services a range like this leans on most.

From drop to doorstep.

Fulfilment handled

Storage, pick and pack and direct-to-fan delivery from our side, so a drop does not turn into a week of parcels on the kitchen table. Returns and re-runs handled the same way.

Stock by city

Splits by venue and size, with restock routed ahead to the next date rather than following the van.

Store-ready

Product listings, data and a store set up before the announcement, so the link works the moment it is posted.

Start a project.

Tell us the dates or the release, roughly how many and where it needs to go, and we'll come back with a range and a plan.

Start a projecthello@madebyobra.com