Football jerseys
from concept
to creation

Design + Concept + Production

For

A full jersey drop, handled in one place.

  • 01Design concept
  • 02Artwork direction
  • 03Jersey mockups
  • 04Tech pack
  • 05Sample
  • 06Production
  • 07Packaging
OBRA black-and-white striped football jersey with number 10, worn by a model
OBRA · 10
OBRA jersey collar label and swing tag with a gold lion crest
OBRA · Crest

You bring the idea, we handle the rest.

We have built the design, development and production infrastructure needed to take your jersey from idea to delivery. Fewer mistakes, no surprise costs and none of the production stress.

  1. 01

    Brief

    Week 1

  2. 02

    Design

    Week 2

  3. 03

    Approvals

    Week 3

  4. 04

    Sampling

    Week 4

  5. 05

    Production

    Week 6

  6. 06

    Delivery

    Week 9

Production levels

Custom football jersey production, built to scale

From your first 50-piece release to a 10,000-unit production programme, OBRA provides the design, development and manufacturing infrastructure needed to bring custom football jerseys to market.

Whether you are creating festival merchandise, a creator drop, a brand collaboration or a large-scale retail collection, we help you choose the right production level and manage the complete process from concept to delivery. The Core and Edition levels are the usual starting point for festival merchandise releases.

Concept Release

From 50 units

A fully supported route into custom football jersey production.

What you get

  • Hands-on guidance throughout the project
  • Support refining your initial jersey concept
  • One fully custom football jersey design
  • A curated choice of proven fabrics and construction options
  • Advice on fit, collars, cuffs, trims and branding
  • Production-ready artwork and technical specifications
  • Pre-production sample and approval process
  • Manufacturing, quality control and delivery
  • A clear route to scale future orders

Best for

First launches, limited-edition football shirts, creator drops and brands testing a new product.

Core Release

From 100 units

Greater product choice, improved production pricing and more room to make the jersey your own.

What you get

  • Everything required to take the jersey from concept to delivery
  • A wider choice of premium performance and lifestyle fabrics
  • More collar, cuff, ribbing and trim options
  • Greater flexibility across fit and garment construction
  • Custom woven labels and branded finishing
  • Multiple colourway options where production splits allow
  • More flexible size allocations
  • Access to a lower production cost bracket
  • Full sampling, manufacturing and quality-control management

Best for

Festivals, creators, events and culture-led brands launching custom football shirt merchandise.

Edition Release

From 500 units

Built for larger merchandise releases, campaigns and multi-design collections.

What you get

  • Multiple jersey designs or colourways
  • Broader fabric, trim and construction choices
  • Flexible allocation across designs and sizes
  • Custom woven labels, swing tags and packaging options
  • Improved volume production pricing
  • Dedicated sampling and approval schedule
  • Enhanced production quality control
  • Split delivery options
  • Dedicated project management

Best for

Festival merchandise, creator collections, brand campaigns and established product drops.

Major Release

From 1,000 units

Advanced custom football jersey manufacturing for major events, established brands and retail-ready collections.

What you get

  • Bespoke garment development
  • Access to our extended fabric and trim library
  • Multiple products, designs and colourways
  • Custom fabric weights, textures and finishes
  • Bespoke collars, ribbing and branded trims
  • Access to custom jacquard development
  • Custom packaging and retail labelling
  • Reserved factory capacity
  • Structured sampling and approval stages
  • Multi-location delivery planning
  • Dedicated production oversight

Best for

Major festivals, national campaigns, established merchandise brands and retail programmes.

Volume Programme

From 2,500 to 10,000+ units

Large-scale football jersey production supported by dedicated planning, manufacturing and delivery infrastructure.

What you get

  • Bespoke commercial and volume pricing
  • Multiple products, collections and seasonal releases
  • Custom-developed fabrics, finishes and construction
  • Specialist jacquards, trims and embellishments
  • Dedicated sampling and approval programme
  • Reserved manufacturing capacity
  • Staggered production and delivery schedules
  • International freight coordination
  • Multiple delivery destinations
  • Ongoing and repeat production planning
  • Dedicated OBRA production lead
  • Full critical-path and quality-control management

Best for

Global brands, festival groups, retail collections and long-term production partnerships.

Not sure where to start?

You do not need to know the exact fabric, construction or production quantity before speaking with us. Tell us what you are creating, who it is for and when you need it. We will help you establish the right specification, quantity and production route.

Start a brief

This is not

  • Print-on-demand
  • Teamwear
  • Blanks

OBRA is a football jersey studio creating unique, retail-ready jerseys designed to tell your story.

Take your drop from concept to creation.

Tell us about your drop and we'll be in touch.

Custom football jersey production and design services

Limited edition football jerseys, custom football shirts and white label jersey production

OBRA creates limited edition football jerseys, custom football shirts and white label football jersey drops for festivals, artists, creators, events, agencies and culture-led brands. We work with brands that want something more original than standard merchandise, blank apparel or basic print-on-demand clothing.

Our service is built for anyone looking to create a bespoke football jersey from concept to creation. That could be a music festival football jersey, an artist merch football shirt, a creator merchandise jersey, a tour football shirt, a streetwear football jersey, a brand collaboration shirt, a sponsor-led event jersey, a limited edition fan jersey or a custom football shirt for a product drop.

We handle the full football jersey design and production process in one place. This includes design concept, artwork direction, jersey mockups, football shirt tech packs, sample development, fabric and trim planning, production management, packaging and final delivery. For brands, festivals and artists, this means you can create a retail-ready football jersey without managing factories, suppliers, sampling, sizing or production yourself.

OBRA is a football jersey studio for culture-led projects. We are not a teamwear catalogue, a print-on-demand website or a blank shirt supplier. We create custom football jerseys that are designed around a brand, an audience and a moment. Every shirt is built to feel like a proper product, not just merchandise with a logo added to it.

Football jerseys are now used across music, fashion, festivals, events, streetwear, creator merch and brand campaigns. A custom football shirt can work as festival merchandise, artist merchandise, event merchandise, tour merchandise, fanwear, streetwear, sponsor merchandise or a limited edition brand drop. For the right audience, a football jersey can become something people wear, collect and remember long after the event is over.

For festivals, we create custom festival football jerseys, limited edition festival shirts, crew jerseys, sponsor jerseys and merchandise drops that reflect the identity of the event. Read how we approach festival football shirt production.

For artists and music brands, we create artist merch football jerseys, tour football shirts, album launch jerseys, DJ merch jerseys, label merchandise and limited edition fan shirts. These can include lyrics, dates, symbols, artwork, city references, sponsor-style graphics and design details that make the jersey feel connected to the artist and the audience.

For creators and culture-led brands, we create custom football jerseys for merch drops, community launches, collaborations, campaigns and limited edition product releases. Whether you are building a creator merch range, a streetwear football shirt, a brand collab jersey or a one-off cultural drop, OBRA can manage the full process from first idea to finished product.

For agencies and event teams, we offer white label football jersey design and production. This means agencies, creative studios, event companies and brand teams can deliver custom football jersey projects for their clients without needing their own sportswear production infrastructure. OBRA can support behind the scenes with design, mockups, tech packs, sampling and production.